Meaningful change
40 million US residents covered by Medicare's prescription drug program, are faced with a coverage gap, often called the "donut-hole". Consumers in the coverage gap pay entire drug costs and they are fearful both of entering the donut hole and of costs in the donut hole.
How far would you drive to get gas for $1? Probably more so, if you drove a large SUV, than if you drove a hybrid. Rexanto's solution is immediately appealing to 18M "Hi-Spend" seniors that are responsible for $61B (21%) of US prescription drug expenses.
How far would you drive to get green gas for $1? Rexanto's solution is also appealing to consumers who are concerned whether meds are being taken correctly. Rexanto's solution is an appealing alternate to weekly pill-minders for 17 million "unpaid care-givers" – family members who travel weekly to visit and provide care for non-cohabitating senior loved ones.